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Local Services Ads (LSA)

Local Services Ads for Contractors That Top the Page

Local Services Ads put your business above everything else on Google, with a Google Verified badge. Best of all, you pay per lead, not per click. Contractor Hawk sets them up and manages them so you get steady, real jobs.
Introduction

Pay for Leads, Not Clicks

Local Services Ads are different from regular ads. You only pay when a real customer contacts you, and you show up at the very top with a trust badge. We handle the setup, approval, and management so you get the most out of them.
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Illustration of Google Local Services Ads for home service businesses
Why it works

What Are Local Services Ads?

Local Services Ads, or LSAs, are Google’s pay-per-lead ads for local businesses. They sit at the very top of search, above regular ads, and show a Google Verified badge. You pay only when a real customer calls or messages you.
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SEO depth

Why Local Services Ads Matter for Contractors

You’re at the very top. LSAs show up above regular Google Ads and the map. That top spot, plus the Google Verified badge, builds instant trust and gets you the first call.

You Only Pay for Real Leads

Regular ads charge you for every click, even bad ones. LSAs only charge you when a real customer reaches out.

The Badge Wins Trust

Google Verified tells homeowners that Google screened and verified your business.

Benefits

Benefits of Local Services Ads

LSAs put you at the top, build trust with a Google badge, and only charge you when a real customer reaches out.
Top of Google

Show up above ads and the map.

location-pin
Pay Per Lead

Only pay when a real customer contacts you.

Google Verified

A trust badge that wins more calls.

Steady Jobs

A reliable stream of local leads.

Mobile phone showing a local services listing with a map pin
Trade-specific

A Local Services Ads Partner That Understands The Trades

We only manage Local Services Ads for contractors. That means every service and category is set up the way homeowners search for roofers, HVAC techs, plumbers, electricians, and other trades.
Our process

How Our Local Services Ads Process Works

Step 01

Set Up

We handle your signup, verification, and Google Verified approval.

Step 02

Build

We set your services, area, and budget for the best results.

Step 03

Manage

We watch your leads, dispute bad ones, and keep costs down.

Step 04

Grow

We help you get reviews and book more of every lead.

Full stack

We Provide Complete Digital Marketing Services

One team, one plan for websites, SEO, ads, branding, AI, and analytics, built only for contractors.
Web Design & Development

Fast, mobile-first websites built to rank in Google and turn visitors into booked jobs.

SEO & Local Search.

Local SEO and Google Business Profile work that puts you in front of ready-to-hire homeowners

Advertising & Marketing

Google Ads, LSAs, and Facebook campaigns that deliver qualified, ready-to-book leads.

Branding & Graphic Design

Logos, wraps, and identity that make your business look established and win trust.

AI Services for Contractors

Chatbots and automation that capture and book jobs around the clock.

Analytics & Tracking

Call tracking and reporting that show which marketing brings paying jobs.

Explore All Services
FAQ

Frequently asked questions

What Are Local Services Ads?
They’re Google’s pay-per-lead ads that show at the very top of search with a Google Verified badge. You only pay when a real customer contacts you.
Google Ads charge per click. LSAs charge per lead and show higher on the page with a trust badge. Many contractors run both.
It’s a badge that shows Google screened and verified your business. It builds trust with homeowners before they call. Google used to call it the Google Guaranteed badge.
Yes. We handle the whole signup and verification process, including the background and license checks Google requires.
Google Local Services Ads supporting contractor lead growth
Let's talk

Ready to Top Google and Pay Per Lead?

Let’s get you set up with Local Services Ads that put you at the top and only charge for real leads. Schedule a call or get your free audit today to see if LSAs are right for you.
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Call (832) 543-6022
Trusted Client Testimonials

Contractors nationwide trust Contractor Hawk

Contractor Hawk helps contractors win with Local Services Ads, the top spot on Google where you only pay for real leads. We work only with contractors, so we know how to get you approved, set your budget, and manage your leads for the best return. The Google Verified badge builds instant trust, and pay-per-lead keeps your costs in check. We even dispute the bad leads so you don’t pay for them. If you want a steady flow of local jobs at a fair price, LSAs are hard to beat. Ready to top the page? Let’s talk.
Get In Touch
Picture of Cougar Heating & Air
Cougar Heating & Air

Spokane, WA

Our Google Business Profile views jumped within months. We finally look as established online as we are in the field.

Picture of AM PM Plumbing
AM PM Plumbing

Des Moines, IA

The site rebuild paid for itself fast. Organic traffic is up, and it’s turning into real booked jobs, not just clicks.

Picture of Pioneer Roofing
Pioneer Roofing

Huntsville, AL

After a bad experience with another agency, Contractor Hawk rebuilt our site right the first time. Traffic is up and it finally converts.

Picture of Commonwealth Landcare
Commonwealth Landcare

Richmond, VA

They repaired our online reputation and the calls followed. We keep climbing every month.

Picture of Nod's Plumbing
Nod's Plumbing

Reno, NV

Our phone rings with real local jobs now, not junk leads. Calls are up since we started working together.

Picture of Verdant Landscape
Verdant Landscape

Augusta, GA

For the first time we know exactly what our ad dollars are doing. Leads are up, and nothing gets wasted anymore.

Picture of Westring Construction
Westring Construction

Madison, WI

We were the underdog against decades-old remodelers in town. Now we’re closing that gap fast, and organic traffic is up.

Picture of Golden Locks, Inc.
Golden Locks, Inc.

Huntington Beach, CA

We’re a real, licensed locksmith, and we finally look like it online. Profile views and calls are both up.

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Ready when you are

Let's put your business in front of more local homeowners

Get a straight-talking audit of your website, local rankings, and reviews — and a clear plan for what to fix first.

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Call (832) 543-6022

10 new customers in 60 days, or your third month is free.

Free audit of your Google profile, website and lead flow. No obligation, with a plan built for your trade and city.

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Guarantee confirmed in writing before you start. Applies to ongoing monthly plans; results depend on your trade. See terms.